We’re on a mission to help close the skills gap by challenging the stigmas and stereotypes that discourage people from pursuing the millions of available jobs. We’re redefining the definition of a good education and a good job, because we don’t think a four-year degree is the best path for the most people. We want people to understand the impact of skilled labor on their lives, and we’re convinced that the solution has to start with a new appreciation for hard work.
Each year, we give away a modest pile of money through the Work Ethic Scholarship Program to help people get trained for skilled jobs that are in demand. We’ve proven that opportunities in the trades aren’t alternatives to viable careers – they are viable careers. Through this program, we encourage people to learn a useful skill, and we reward those who demonstrate that they’ll work their butts off. When it comes to hard work, there is no alternative. Since our inception, we’ve granted, or helped facilitate the granting of, more than $5 million in Work Ethic scholarships and other like-minded programs or initiatives that also work to close the skills gap.